Vida launches new campaign to help brokers identify specialist customers
Sep 16, 2019 ~2 minute read

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Specialist residential and buy to let mortgage lender, Vida Homeloans, has announced the launch of an education campaign aimed at showcasing typical specialist customers, ranging from self-employed workers, business owners and entrepreneurs to contractors with a short work history, Help to Buy borrowers and expats who are living and working abroad. The campaign, ‘Every mortgage tells a story’, aims to look beyond the surface of each application to find the best solution for each customer’s unique needs. Specialist lending does not have to be complex; behind every mortgage application, there is a real-life story.

The video to support the campaign can be found here:

Louisa Sedgwick, pictured, Director of Sales, Mortgages at Vida Homeloans, comments:

“Specialist lending is continuing to grow and has become an important part in the intermediary sector. With the high street lenders’ perception of a ‘perfect borrower’ becoming increasingly unrealistic, specialist lenders play a crucial role in helping turn generation rent into generation own by catering for those underserved by mainstream banks and building societies.

“Our ‘Every mortgage tells a story campaign’ has been launched to highlight that there is a real person, with a real story, behind every application.”

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